The beauty of life is in its impermanence
Our journey began with a question: What is the beauty of life? We believe that life's true beauty lies in these fleeting seconds, each one a unique piece of art made up of colors, sounds, and scents.
The nostalgic fragrance of pomelo blossoms from a childhood garden, the invigorating brine of the sea, the fresh scent of hinoki wood after an early rain... These aren't just pleasant smells; they're memories, emotions, and connections to the world around us. They are ways to reconnect with the beauty of life and find peaceful moments in the hustle and bustle of daily life.
Our mission is simple: to capture and appreciate these moments through the power of scent.
A quest to find natural scents
We wanted to create scents that aren’t just scents, but expressions or snapshots of nature's beauty.
To find the right and finest ingredients, we travel from the north to the south of Viet Nam, from the lush orange groves of Hà Giang, the beautifully bloomed pomelo blossoms garden in Ha Noi, to naturally grown tangerine farm and eucalyptus fields in Dong Thap...
...and across the sea to Japan where mountainous yuzu fields bask in the glow of the autumn sun and serene expanse of Japan hinoki forests stand in quiet majesty, bringing peace within us. Each place we passed, we were lucky to have the opportunity to experience and appreciate the richness and diversity of nature.
Where hard work blooms, life's beauty shines brightest
We meet with beautiful hardworking people, listen to their stories, work with them and make sure we capture experiences, memories,
the very spirit of each place we visit to "bottle" the essence of life's fleeting beauty, and to share it with the world.
Join us in this sensory journey, and together, let's cherish the beauty that life has to offer.
Do good together
Craft good products together
Make good choices together
Leave good impact together
