We’re excited to share that our products are now featured at Benom’s first flagship store at Parkson Đồng Khởi. This new chapter allows us to introduce our natural scents and skin care products to customers in a space that celebrates minimalist design and mindful living - a destination for those looking to elevate their homes and embrace a natural, sustainable lifestyle.
Benom - Beautifully normal
As a distinctive localized lifestyle brand developed by Kohnan Shoji, a leading Japanese home center and home care company, Benom brings together the refined standards of Japanese design and the cultural richness of Vietnam. Dedicated to curating thoughtful living spaces, Benom offers minimalist, essential, and sustainable products that make a home feel truly complete for Vietnamese locals.
At Benom, you will find carefully designed and crafted furniture, décor, home appliances, and wellness products created by Vietnamese designers and artisans. Each piece reflects a harmonious blend of traditional Vietnamese culture and the refined, minimalist spirit of Japan.
Benom is the ideal choice for those seeking a balanced living space where aesthetics, quality, and sustainability come together.
areme - aroma x remedy
areme is a sustainable natural scents and skin care products. Using naturally-grown ingredients carefully selected from Vietnam and Japan, areme offers products that are pure, gentle, safe for therapy, and environmentally friendly.
Each product captures the essence of local lands and culture through unique essential oils derived from indigenous and locally-sourced ingredients. From raw material selection to final packaging, areme prioritize health, transparency, and responsibility to both communities and nature.
With areme, scent is more than fragrance. It is a way to find calm, to reconnect with nature, and to choose a lifestyle that values authenticity and sustainability.
Bringing natural scents into refined living
The shared journey of areme and Benom is guided by common values: balance, quality, and respect for nature through sustainable practices. Together, we create a cohesive product ecosystem that reflects the refined Vietnamese lifestyle. With Benom curating select local brands, including areme, every detail of daily living is shaped with subtlety, harmony, and authenticity.
At Benom, areme presents:
- 13 natural essential oils (released October 10, 2025)
- 04 natural soaps (released early November, 2025)
areme natural essential oils are more than a pleasant fragrance — they support mental clarity, physical relaxation, and a genuine connection with nature. Extracted from locally and naturally grown plants through steam distillation, our oils are 100% pure and free from harmful chemicals or synthetic fragrances. They are safe to use for scenting living spaces, as well as for personal wellness practices such as massage, aromatic baths, or steam inhalation.
Together, areme and Benom are committed to build a community where producers act responsibly and consumers make healthy, mindful choices — honoring nature and moving forward toward a sustainable future.
Special offers from areme at Benom grand opening event
The Benom store at Parkson Đồng Khởi will officially open on October 10, 2025. To celebrate this special occasion, areme and Benom are delighted to offer exclusive opening benefits:
- 10% OFF all purchases at the Benom store from October 10 – 24, 2025
- areme online gift voucher with every purchase made in-store from October 10, 2025 (limited availability)
Grand opening details:
- Date: Friday, October 10, 2025
- Time: 10:00AM to 8:00PM
- Location: 3rd Floor, Parkson Đồng Khởi, 35 Bis – 45 Lê Thánh Tôn Street, Sài Gòn Ward, Ho Chi Minh City
We warmly invite you to join us and look forward to welcoming you to this exciting new space.